One of the tasks that any professional business responsibilities regularly must address whether CEO of a company in the Fortune 100, budding entrepreneur, CEO of a newly formed startup or CEO of an SME’s business model question is say, how you plan to operate and obtain money (or social value, in the case of an NGO). This not only involves analyzing the current but to raise new models that provide more value.
To do nothing better than to understand where we came from and, especially, what are the models most successful players lately, base on which to inspire and challenge the model itself.
The business models in the early 20th century were quite simple: make something / providing service and selling it live. However, little by little they were creating new alternative ways to generate income . Two of those who had a greater significance in the industry were:
Gillette : Explain the implications and steps in this business model would be large (often used in the Masters as a case study ), so summarize: King Gillet considered that, if he could offer good razors at a very competitive, customers would gladly pay the blades (which would require periodic replacement)
Xerox : When in 1959 Xerox introduced its model 914 , with features far beyond copiers that are then sold (and more expensive), decided to innovate their business model: Instead of selling each machine in the traditional way, leased additional charging $ 0.04 per copy from the 2000 monthly.
In recent times there is some concern about this, given the global pressures for increased competitiveness and productivity, which have resulted, along with the advent of the Internet and collaborative web across a sort of alternative business models. Then we will see some of the most interesting ( obviously not about pure models, and in many cases some have traces of other ).