We often forget that innovation is not unique in the technology sector, it is possible to innovate in all areas of production. In fact, one of the most disruptive has been the traditional business related to food. Whether fruits, vegetables, fish, beef derivatives, etc.. Are already many businesses that one way or another have managed to improve their profits.
Although not all cases are similar, there is a common trend: producers who have decided to take control of your business taking advantage of new channels such as Internet to reach consumers directly without going through the supply chains that often drown their benefits. Internet has been decisive, but in conjunction with a new mentality seeking natural, organic as a symbol of health, care and self-esteem. A mindset that values ??and appreciates the origin and treatment of food consumed, traceability, and even his producer, who value a friendly and reliable. catch up with the Internet in the horticultural sector is where we find most number of examples: farmers, producers, alone, in a familiar or cooperatives, have exploited the Internet as a channel for direct sale to consumers.
From pioneers such as family and your business Aparici Lola Oranges, Valencia, and business initiatives Ecocaja in the Community of Madrid, to family farms as Can Jordana, in the Maresme region (Barcelona). All offer seasonal organic products transported directly to the customer’s home a few days of collection, thus ensuring an authentic flavor. His position is clearly against the offer insipid supermarket chains: products of local farmers, harvested and collected in environments near the proper cure time, transport is immediate, and competitive price by selling directly to customers and save the channel of distribution. Adopt a cow But fishing cooperatives and livestock or poultry farms have decided to approach the consumer through the Internet by introducing a variant in addition to the business model: the concept of adopting an animal.
Such is the case of Mas Claperol in La Garrotxa (Girona), offering to take a cow for 1,500 euros in exchange for year-round dairy products produced on the farm. The cows are fed on organically treated fields without any pesticide.