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Tourism marketing and the Internet, a pending for Spain

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In the month of August always vienem to mind issues related to tourism.

It’s no secret that the tourism sector is embracing the Internet give an intense and massive. The first to notice were the tour operators and travel, alongside the traditional airlines realized the pressure of cheap airlines ( low cost ), which traded millions of flights over the Internet with a price polítca made As the network. Every case that I have been insisting on a model of interest to economists and máxinmo Internet experts.

Internet and travel have made a remarkable symbiosis worldwide. The means of transport such as rail emulate emulate the airlines in recruiting trips. Hotels, cottages, restaurants try to boost its offerings in the vastness of the network …

Spain, which has lost many options liderezgo Internet is a potential tourist should not miss the opportunity to lead the market for tourism marketing worldwide. Pass we do not have companies like Google, Amazon, Ebay, Facebook … But inertia and digital illiteracy would be a significant disadvantage in a sector such as tourism. For decades we have been complaining about our dependency on tourism of the “tours Operators” and now, if we do nothing, we could continue complaining for decades …

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