What is Business Plan

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A business plan is a systematic review of a business idea. The plan will be an important management document for you.

The process of preparing the business plan provides:

* a good structure for the development of your idea and helps you to do the planned activities
* a more realistic picture of the planned activities, and says nothing about future prospects and potential
* a written summary of: knowledge and abilities, business, products / services, target groups / market choices, selected strategies, market potential, organization, and economy of effort

Why you should prepare a business plan?

* it prepares you to start establishing their own or expansion of existing companies and enterprises
* it explains what and how to do it, while it shows you and others why you do it
* it clarifies a number of goals that you and others can relate to you
* it gives a realistic picture of the business – future plans and opportunities
* it gives you a basis for commitment and an awareness in relation to the choices and decisions that you face

A thorough work with the business plan will increase the likelihood that your project ends well, and it will give you a better overview of the real risk you assume with your business concept.

What should such a business plan contain?

There are many different templates on a business plan, and this is a template that can be used as a starting point:

1. Summary
2. Table of Contents
3. Introduction of personal and business details
4. Business
5. Product / service and manufacturing
6. Market (customer groups, buying criteria, geographic market, competitors, etc.)
7. Market Strategy / marketing plan
8. Finances and budgets (estimates, operating and cash budget)
9. Capital and financing
10. Organization and administration of the business
11. Action
12. Attachments


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