It consists of starting a business from its beginnings, from an original idea.
Advantages:
* Reasoning of starting a new business, based on one’s own ideas.
* Accumulation of personal experience in business creation.
* The possibility of having new facilities, new furniture, new decor, so it can be to the liking of the customer.
Disadvantages:
* Lack of experience and training.
* Risks associated with establishing any new business.
* The work involved in starting a business from scratch, since the creation of the name, logo design, process design, marketing, advertising, etc.
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