“One of the most common mistakes entrepreneurs to start their business is that they have in writing what your goals are, what the company and not seeing results achievable,” said public accountant of the National Autonomous University of Mexico (UNAM), Gregorio Perez.

This tool is not a simple document, is to translate the project itself on paper to identify strengths, needs and above all, to stand if they require advice or funding.

Among the advantages which represents developing a business plan is to avoid wasting resources on payment of rent, wages and raw materials are purchased ‘by intuition’: “The plan also provides performance indicators for course correction or, at worst cases, cancel the project in time to avoid losing more money, “said Perez.

Hence the need for micro and small entrepreneurs to have a basic plan and the investment project.

UNAM counter proposes 7 steps to do so, although they may be adjusted depending on the complexity of each business unit.

1. Description of Business

It is the basic company information and must include your corporate vision, who you are, what you shall offer, which will try to meet market needs and why your business idea is viable.

2. Desired Market Niches

It is one of the most important and must take into account the current size and market trends. Once the niche is defined, describe it by geography, size of company, business organization, lifestyle, gender, age, occupation and other characteristics needed to portray the companies or consumers that are likely buy your product or use your service.

3. Business Positioning

This constitutes the identity of the company in the market is how you want the market and your competitors to perceive your product or service.

Page www.herramientaspyme.com recommends answer these questions: What makes your product or service unique?, what customer needs covered, how you want people to perceive the product or service? and how competitive positions?

4. Competition

This indicates whether the products and services are fit for the competitive environment. If included, show you understand the industry and are ready to tackle some of the obstacles you will find the company. Briefly describe the major companies in the competition. Evaluations should include comments on the ways in which they meet and not the needs of customers. Explain why you think your company can get a market share.

5. Cost of Production and Development

In this part of the budget comes into play. Shall include the cost of prototyping and production costs in the case of products. As for services, carry the costs of consulting, training, material preparation, etc.. Be sure to include labor. When planning costs, gives a contingency plan to mention what would happen if there are problems such as delays, difficulties to meet company standards, mistakes, etc..

6. Sales and Marketing

describes the strategy and tactics used to get customers to buy your products or services. Sales and marketing are the weak links in many business plans, so it’s important that we spend as much time as needed.

A sales and marketing section can serve as solidly prepared roadmap. It also assures potential investors that have a viable plan and resources to promote and sell your products and services.

7. Management Strengths

A good management team can take an idea, albeit mediocre, and make it fly. This section of the business plan refers to the direction of the company must clearly show that the equipment is or will be, is a winning team. It is essential that each member has the talent and experience relevant to the business.

Remember that although at first believe that developing this plan is a waste of time, “it will allow you to properly address your business and will congratulate the project,” concludes Gregorio Perez.

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These should include:
Defining the relevant market
often fail poor presentation to properly define the size of the market. Investors tend to occur immediately when the market overestimated. A more effective strategy would be to define clearly the market, with sales expected to reach x% of this niche, which will provide potential investors with better numbers overestimated expectations.

Focus on the past achievements
of the company’s record will be the most accurate indicator of future success. It is important to your business plan to demonstrate the milestones have been achieved with previous funds available, as well as present the achievements of the management team to show how they will overcome the challenges ahead.

Focus on customer needs
The relationship between a company and its customers is absolutely crucial for investors. The business plan must clearly demonstrate how our products and services meet customer needs, and must include specific details that best illustrate these needs. Show by means of a clear roadmap for how the company will serve its customers is also an important part of the business plan.

Barriers to entry
in the current financing environment claim not enough to simply have the advantage of being the first player, this is not reason enough to attract an investor.
In contrast, an effective business plan and convincing to prove the existence of entry barriers by demonstrating clear strategies that show how the company will build barriers around their customers.

Realistic financial assumptions
The financial section of the presentation of the business is often the first section that potential investors look at. For this reason a company should refrain from “scare” with unrealistic assumptions and projections. Any plan that highlights market penetration rates unrealistic revenue or operating margins inconsistent or poorly reasoned, could damage the credibility of the business plan.
Realistic and accurate projections will be much more effective to demonstrate the maturity and credibility of the company operating.

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1. Make your first investment in a well-structured plan
The time spent in the development of this document should be understood as the first and most important investment you will make as a company. Moreover, the company began its journey in real time of writing develop the ideas we had in mind, it must be done in a structured way, it’s about exposing what we will assume responsibilities, what expenses are necessary, what benefits we can get, what commitment is becoming a partner in the company, etc.. The business plan itself can be considered as a marketing tool and will serve as a presentation for funding, and that potential investors need to know the viability of the project.

2. A presentation face and eyes
In short, the business plan must collect all the keys and classroom activity forecasts but written in a simple way, since it is directed at the same entrepreneur. If I had to do to others, you can also choose a multimedia presentation. The document must begin with the presentation of the company or project summary and a presentation of the promoters by way of curriculum who each one of the entrepreneurs. In any case, what should be clear is the business idea, the project’s evolution: its origins and current status, appraisal with strengths and weaknesses. When you have a format, almost all follow some common rules: a main pack shortly, with a short summary on the findings of market research, comments regarding the financial studies and technical data display, and a mandatory summary one or two pages which exhibits a more attractive a synthesis of all aspects of the project.

3. Define the product
It may seem obvious, but we must consider in detail the product to be offered, explaining how it differs from what already exists in the market. This is very important, do not forget to list the advantages, technical qualities, economic and commercial aspects of product and market research that is targeted. It would be interesting to ask: what needs to be covered and what your target audience. In today’s competitive market you have to be original when looking for an idea, but also at the time stated.

4. Do not forget the competition
In this same analysis should not be forgotten: what competitors are, how they work and how they sell, what is your market and because of there trying to figure out what advantages and disadvantages will present our company with respect to them. It is important to devote a section to the barriers that we can find the time to go, to try to bring solutions. The most common are those related to economies of scale. manufacturing costs decrease as production increases due to the existence of high fixed costs. This leads to the already established businesses in the sector, capital-intensive sectors and difficulty in accessing distribution channels.

5. It has a good marketing plan
Just follow a few steps to arouse public interest in buying. That’s the goal pursued by a good marketing plan. We must study the project’s commercial variables: product, price, distribution and communication. This is accomplished by the marketing plan should be appropriate to the overall business strategy, must be qualified, subject to review and, above all, practical, and must contain achievable goals. The advantages of having a good marketing plan is that is the connection between the various departments of the company and helps to identify new business opportunities. The marketing plan should be based on market research. It sets the right policies to bring to market a product or service and explain how they are expected to evolve. Different models from the marketing mix, which includes the study of variables such as product, price and distribution, merchandising.

6. Exhaustive processes of production and purchasing
The business plan must reflect all production planning and procurement to explain how they will manufacture the products to be sold and that includes both vendor selection and setting of delivery dates and quantities of the characteristics materials techniques and materials, analysis of costs and quality controls and inventory management. Furthermore, other fundamental aspects of storage and costs. For this part of the plan must take into account whether there is need for specific equipment, the costs of manufacture or provision of services , the organization of the production process and the purchase of raw materials and products needed.

7. Introduce yourself and your team has
Who are you? What is your experience? And the experience in the sector in which you want to work? These questions must be answered by the business plan: you have to come forward and get it right. Should be clear who are the partners whom they invest, the company organization and functions of each, and the responsibilities that are granted and the distribution of tasks. Knowing in advance the human team that will tell the company is an important step to consider foreseeable costs and time to be used in the selection and training of employees and how to evolve the template. Interestingly, depending on the size of the company, having a human resources department and use the services of a recruitment company.

8. Study well the legal obligations, tax and labor
Determine how the company’s legal and tax obligations that we must address is a PO indispensable in the business plan and should be well reviewed. It is assumed that before deciding on a legal system or another will have been chosen among the different possibilities the most suitable. When starting a business no one is free to make a series of tax procedures. The company’s relationship with potential workers hired must also be explained: what type of contract, duration, expectations, etc.. Furthermore, it should list the various permits as may be required to obtain for developing the business.

9. Specifies the collection system to customers. Where will the revenue.
All await the arrival of this point: how we will survive, where will the revenue, how to charge customers. All these aspects must be related to the type of activity we have in hand, this means that one is not the same goods company fashion that another service to business, the payment is different. What we must always indicate the period of receivables and the payment period to suppliers. The goal is not to enter in critical situations, we must generate sufficient resources to meet any debts and recover money.

10. Details of the investment plan
Having defined our business concept, its objectives, sector of activity, expectations and guidelines work touches go into the investment world laborious. A key area and necessary. We need to develop budgets, know where they will spend money and how much and what type of investment study will be performed and how. In short, find the sources of the financial resources that the company will start its activity, if money or property and what to do with them. It is the most complex, if you do well as the budgets are intended to express in economic terms the contents of the business plan and its implications.

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Develop a good business plan is essential for an entrepreneur decides to venture into a project.

The business plan should be a convincing argument that there is an interesting opportunity for business and there is a way to capture it. For the entrepreneur, build the plan is to convince the body to devote several years of his life to creating that business.

The business plan is also a communication tool, a mechanism for transferring the interesting potential partners may be involved in the business. The information must be proportioned to engage in reading and meet the expectations of content. Also, it is also a strategic exercise. You must indicate how key business variables affecting its outcome, and therefore losing relevance as far as the context changes.

The exercise of putting together the plan allows us to understand how context affects the results and helps us to reposition the business mind to these new circumstances. The plan also allows us to monitor the evolution of the business: see deviations between plan and reality, identify their causes and take corrective action.

Contents of business plan

The first section of a business plan is the executive summary, which typically has an area of ??2 to 3 pages and is primarily a sales tool. With few words must be able to show that there is an opportunity and highlight how you intend to capture. The executive summary should be written after completing the business plan, and aims to excite the reader to read the whole thing. Each plan may have a different structure because the nature of the opportunity and to capture the main variables are specific to each business. Therefore more useful to describe the sections is to describe the issues that should be in any business plan, opportunity, business model, market entry strategy, resources and risks.

The business model: taking a chance we can define a strategy to capture: where we are, where we want to go and how we’re doing. The business model describes where we want to. On the one hand, you must specify how to make money: who, how and why you are charged. Secondly, we must show how the product: what activities will be conducted by the firm and which outside. We must also explain how we defend this model, what advantage difficult to imitate by competitors, is intended to generate?

The entry strategy, with clear business model can work out how we got there. This is particularly relevant to our strategy of customer input, define how the client meets your needs today and what advent
ages offered by our product, how we communicate and how will these benefits so you can find the product for purchase. It is the marketing and distribution plan. The advantage offered by our product should be large enough to entice you to choose ours.

Resources: having described our strategy, we identify the human resources, technology or money we need to implement the strategy. To achieve these resources, we must provide their own better than their alternatives. We understand your goals and make an offer on these terms.

With the costs of resources and an estimate of potential revenues can arm the projected cash flow, which recorded all receipts and expenditures that occur in each period. At the beginning, expenditures exceed income generally, and need to cover this deficit through the initial investment. The cash flow also allows us to calculate the return and the expected value of each project to choose among the alternatives we have. Finally, a good business plan includes a section that identifies the key risks and contingency plans to define the most critical.

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Franchises High consumption has become an accessible alternative of self-employment and entrepreneurship, where the main requirement is a desire to make the leap and become an entrepreneur.

“The issue is to bring business entrepreneurs an option with low investment,” says the executive.

In March, following his entrepreneurial spirit, Rodriguez de la Mora Infinance launched a new franchise format that seeks to be an intermediary to guide individuals who want to buy a house, to choose the bank that gives them the best credit options.

In the past two years, one-price stores have sales growth exceeding 600% and 25% increase in the number of franchisees.

Francisco Rodriguez says there is scope for further progress, claiming that expansion into Brazil in 2011 would not only foray into a new market, but given the opportunity to carry products made in Mexico.

Therefore, insurance says: “When you have the capital, you do not have the skills to enter the fields you want, but good ideas always have open doors anywhere.”

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When there is a crisis the market seems to offer only lost, but a good businessman has learned to see that opportunities are essentially managing risks.

As good business profitable while others lose .- For example, when the dollar rises sharply, there are always people who say “should have bought,” as when it falls too “should have sold”

On the other hand sophisticated investors always say they made their fortunes by being patient, ie long-term investments. But our market suddenly becomes very volatile, “keep waiting to calm down and recover?

This rule also applies when the dollar or some action begins to drop, wait for him to recover. but we are not so slow you? Now many investors are making good profits limits by looking in the lost-profits to take action.

When the market is troubled many chose to flee, which means they are withdrawn, fled the risks, eg risk of winning when the market recovers. What to do?

Many choose to sell when values ??fall, but then stop and come back with nostalgia to buy but when values ??are retrieved, ie increase your loss.

Now there are markets where the downward trend lasts a long time, months, years. Ie if you invest in stocks and you lie down to sleep trusting growth may one day wake up to the value of your shares is only 10% of your initial investment. This is a call to be more flexible and have more responsibility as investors.

But whoever loses not alert. An investor needs to take into account several indicators. For example, in the early days of mass internet users, even the technological ideas, took a great value, shares of technology companies went through the roof, but then came a disaster that wiped out many businesses, leaving the ruin to investors.

But then the market recovered. Imagine a hypothetical investor who manages values, not emotions, opened sold seeing the downtrend, after opening time bought at least 20% lower. But what if it keeps going down? Investor’s plan is to continue buying.

The golden rule for investors is “no risk money that berries need within 6 months.” An investor handles multiple accounts, and account for their basic needs and your family safe always.

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The process of preparing the business plan provides:

* a good structure for the development of your idea and helps you to do the planned activities
* a more realistic picture of the planned activities, and says nothing about future prospects and potential
* a written summary of: knowledge and abilities, business, products / services, target groups / market choices, selected strategies, market potential, organization, and economy of effort

Why you should prepare a business plan?

* it prepares you to start establishing their own or expansion of existing companies and enterprises
* it explains what and how to do it, while it shows you and others why you do it
* it clarifies a number of goals that you and others can relate to you
* it gives a realistic picture of the business – future plans and opportunities
* it gives you a basis for commitment and an awareness in relation to the choices and decisions that you face

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You can see a lot of advertising in adwords to get traffic only and not to take data from the people, for example, video channels, blogs, etc.;., Earning money for clicks on advertisements. But when it comes to contact people to give up selling a product, the importance of landing sites for doing business online, it is most imperative that we do.

The landing sites are the name given to an ordinary web page for the action that must be met in a marketing plan. It can be any page, you can use a free blog, preferably with your own domain. To landing sites the main element is the autoresponder, in this case the form where people finally execute the action you want. It is advisable to have as many landing pages as variations of a notice in Adwors for example.

The purpose of a business is making money, and saving is part of this project. When it comes to paying ads on Google Adwors to contact people and achieve greater profitability, as they are made our ads and landing page plays a major role. To achieve optimum equation more results, less investment, more benefits as we will need very professional actions and this is only possible with practice.

In a business that matters is the list of interested people is what gives profitability. And when it comes to contact people with a landing site is important that meets the requirements of people who click on our ad.

A type of ad you have to match the landing page, for example, if an ad tells me that I will get a free product but the landing page do not find that product, the action you want from people is not completed. It is important to note each time we design our site, the action you want people to which we must be taking the items that people are looking for and they came to our site.

All elements of a landing page should lead to action that we want a serious distraction losing the attention of the customer.

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Just your personal business comes with no shortage of hazards. It is true that there are people who have lost their homes when businesses have not gone as expected.

The experts offer the following tips to protect yourself before seeking a loan by putting their personal assets as collateral.

• Have the loan agreement is restrictive. If you choose to put your home warranty must ensure that it covers the amount requested and it is written. If the time is not enough to cover the outstanding loan, make sure that they can not go after their other assets.

• Establish a corporation or limited liability company (LLC).

Even if you are a single person, creating a company can put a barrier between you and your creditors and avoid these go after their earthly possessions.  The agreement is between the lender and the company, not between you and the lender. This provides a level of protection for personal property.

• Have a good credit rating. Especially if they have a lot of assets to leverage, lenders use their personal credit score to learn about their potential risk, rather than spending hours trying to investigate the small application. That means it will be worth the same weapons used by banks to approve a credit.

• Be careful of personal guarantees. This can be an unlimited guarantee. A lender may require you to sign a personal guarantee before releasing the money, but experts say to avoid that as much as possible. If you put a personal guarantee and your business fails, they will come for you later.

• Keep complete documentation. Even if the loan is from family or friends, it is advisable to keep a good documentation of the agreement which clearly specifies the terms and conditions of the loan.

You want to run like a business, make it a business and all expectations are online.

Finally, before taking a decision would take advice well, look for more information, do not stay with this entry, as you are taking a big risk by putting their personal assets as collateral for a loan.

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• Properties. Like a mortgage, loan against property is an easy way to generate guaranteed.

• Equipment. Lenders look for things that can make liquid quickly and simply in case you want.

The teams are difficult for companies to offer them as collateral, but some computers and construction machinery, vehicles or equipment manufacturing company, may be attractive to lenders.

A lender has to think about how it will monetize the guarantees. So a team that can be done quickly liquid will be more desirable for them.

• Items of personal value. It is very likely that you have more accounts than you think, so you should check thoroughly that things of value, such as family heirlooms, jewelry, gold, watches and brand-name sporting goods.

But remember: everything you put as collateral is at risk. The question to ask yourself: “I can live without it? If the business idea is more important to have that right, then go ahead.

• Accounts Receivable. For most new businesses, accounts receivable are the best assets to offer to get a loan.

It’s easy for a bank or lender, take a position on the credit quality. They have great value to the bank, a high value for any lender.

A lender will look favorably if you borrow against the money that comes from a large company. The opposite happens if you are expecting money from a small company that bo is so credible.

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