Important Marketing Tips for Business – Each of the following Ten Marketing Tips is based on very effective but often overlooked marketing tactic. How much do you use? How much do you ignore?

• Protect yourself from the impact of changes with increase the number of products and services you offer … And by using a variety of different marketing methods. Only a fraction of the total of your business affected if sales are down a single product or response to one marketing method drops.

• Customers are prospects too. Stay in touch with them. Find or develop other products or services you can offer them. It’s easier to make sales to previous customers than someone who never bought from you.

• Avoid making claims that sound exaggerated … even if it’s true. A bold claim creates doubt in your prospect thoughts and harm sales. Reduce any bold claims to more believable level.

• Express numerical claims as odd numbers with fractions or decimal. For example, “Our clients save 17.7 percent” sounds more believable than “Our clients save 20 percent” … Even if the 20 percent figure is accurate.

• To make the offer truly irresistible, combining special discount price and a set of valuable bonuses in the same offering.

• Develop a series of four or five different special offers. Use them one by one by the deadline expiration. When one offer expires, replace it with new offerings and the next deadline. Continue to recycle through the same series offers. This allows you to continue using special offers generate sales without taking time to develop new ones.

• If you attract a lot of prospects who really do not have (Or not) money to buy your product or service … You need to change your market. Target markets where prospects have a strong desire for the benefits generated with your product or service AND the money to buy it.

• Set yourself apart from competitors by offering exclusive benefit your competitors can not copy or one … they are not willing to copy. One business owner that I know including his personal phone number on each order. His competitors do not … and they are unlikely to start making own which can be accessed by subscribers.

• Advertising copy produces the biggest response when each the reader can believe that the message was written specifically for him. When you write your sales message, visualize You write to one person rather than for a large group people. This will help you write in a less formal and more personal style.

• Most sales are not made on first contact. Develop methods to capture and store the names and contact information from prospective customers who do not buy from you. Follow-up periodically. A little gentle coaching will eventually converting many of them into buyers.

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