To attract investors, management companies set up a distribution network to market their range of substance.

• Direct Marketing: Management companies often market their range of funds directly to institutional investors.
• Distribution through other management companies: the development of open architecture and funds of funds, it is increasingly common to find companies in the supply of fund management companies ‘competing’.

As part of the expansion of the open architecture and multi-management of selling mutual funds management companies competing management companies are themselves distributor.

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