Thursday, August 26th, 2010 at 12:23 am
If the goal of every company is selling its products or services as more known better. Hardly this goal is achieved without the professional work of a good spread of products / services and especially the brand.
Disclose the company is very important, and as important as the disclosure is in the right place, according to communicate with your target audience and spend the concept of your product / service as expected. The goal of a good job of disclosure is to be in consumers’ minds when they need a product or service with which to work.
And pass the message correctly is a big challenge, as well as being chosen before the competition so much. With all this information and challenges you can imagine how it could harm their brand incorrectly. Read More »
Monday, July 26th, 2010 at 12:49 am
Perhaps the luck or even the entrepreneurial profile and do a good feeling about the company can survive for some period without this information, but long term this lack of basic knowledge for decision making can take that entity to become a more If the mortality statistics of MSCs.
There is a metaphor about the importance of accounting as a management tool that compares a company without accounting for a boat lost in the ocean without a compass. I do not know who was the author of this translation, even for already having it read in several articles and books by different authors, but whoever was lucky enough to make that comparison. After all, the market is indeed an ocean (and quite stormy tell by the way) and the company will never know what direction to go without the “compass” of accounting information. Read More »
Thursday, July 22nd, 2010 at 1:45 am
It is common that when you hear the word “accounting“, many associate that term to the accounting department of a company or the practices of bookkeeping and preparation of financial statements performed by accountants.
For academics and practitioners, however, that word takes on a still broader sense, also becoming a synonym or even a “pet name” for accounting science, science whose objective is to study the heritage of entities and intended to turn data into information useful for decision making of its users, whether internal or external. Read More »
Tuesday, July 13th, 2010 at 3:53 am
Keys to success in business can be defined as knowledge, elements or actions that may allow them to succeed in a business and, in many cases can be considered as factors determining the success or failure of it.
Keys to success in business can be defined as knowledge, elements or actions that may allow them to succeed in a business and, in many cases can be considered as factors determining the success or failure of it.
Probably, since we heard some keys to success in business proposed by several authors or entrepreneurs, such as: “the customer is the reason for being,” “well-defined target,” “seek differentiation, etc. Read More »