Among its benefits are: to determine if your idea can be transformed into a structured and function, to identify their strengths and weaknesses, know what resources you need, what is the potential of your business in the market, understand what team work is needed, identify risks and design a course of action.

Here’s all you need to know before making a business plan.

Eight parts of the business plan
1. Design of an executive summary. It should be a clear, concise and attractive of the most important aspects of entrepreneurship, you have everything that a reader with little time should know about the business plan. This should be placed first, before any other section (whether the latter is done) and be clear, concise and eloquent.

2. Definition of the product or service . Remember that everyone has ideas, but not all ideas are embodied in business, so the first thing to do is check if the object of the initiative is to solve an existing problem or meet a latent need. A business idea must provide a benefit to the customer, have a market, a profit and be able to be protected. It is important to be open to criticism and consulting experts.

3.Elaboración marketing plan . The key is to outline the most relevant in determining whether the initiative has a real chance in the market. Implementation of this plan should be given in three steps: one is the analysis of market and competition, the other is the selection of the target market and the last, is the design of marketing strategy (in which fixing are the characteristics of the product, how it will capture the attention of customers, where they will sell, what media are going to do the promotion and what is the suggested retail price).

4. Identification of the business model. It should be noted what the focus of the companies, their core competencies and key variables for establishing the design of the organization. To define the right system for the company suggested to start by studying the business system in the industry. The typical business system of a company’s goods or products: research and development, production, marketing and sales, distribution and service.

5. Development of a risk analysis. The idea is to show how to integrate environmental threats and risks to the planning processes. Having identified the potential risks and how they can be realized, help ground for entrepreneurs and detect what are its weaknesses. There are financial risks, market, legislation and the organization.

6. Choosing the team. It is necessary to define who should be part of the team, setting the strategic role and importance of each team member. Remember to submit the necessary information on the experience of the management team in order to demonstrate its capabilities.

7. Developing a financial plan. What is sought is how much capital is required to start the business, and to determine their economic viability. This plan serves to identify capital requirements, define the best financing structure (through debt or equity), to determine the profitability of the project (details on projected revenues and profits) and to monitor financial performance through the monitoring of indicators.

8. Develop an implementation plan . Before starting to run the business, it is essential to identify the critical path of the processes to be adopted. You have to describe the activity and key steps for the development of business and identify what will be planned investments.

Characteristics of a business plan
Investors generally are people who know very well the business world, which are used to hearing many proposals before making an investment decision, and do not have much time to listen to your negocio.Así is here we present some recommendations:

A good business plan is impressive for its clarity. The reader should find the right answers to each of your questions and have the facility to locate topics in which you are particularly interested.

A good business plan convinces by its objectivity. Although enthusiasm has its advantages, an objective tone gives readers the opportunity to analyze the arguments carefully. We must be careful not to create expectations of potential investors.

A good business plan is written in a uniform style. Use very few adjectives and note that the spelling and writing are important. Remember that the sources must be appropriate to the language, structure and content and graphics must be clearly inserted in the text, making reading material.

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As much as dismissal or cheapen our labor market more flexible, it will be difficult to generate large volumes of employment across sectors in China, Brazil, Russia, India … bid on markets with prices so low that any attempt to raze positioning of our businesses. Maybe we should encourage our young people, many of them highly skilled, opting for initiatives that go beyond abound in over qualification or persist unsuccessfully seeking employment.

Furthermore, in the current entrepreneurs are needed … This is a key to exit the crisis: entrepreneurs linked to the information society and knowledge. Entrepreneurs and low-cost Internet ¿I can build a business from my home with a computer and zero investment? do not want to create false expectations … But even in failure, probably provides the best training for new attempts that will surely have a higher chance of success.

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Recently I was asked if small businesses or start-ups also innovate. I think these companies is the most innovate, even to think of interesting ways to innovate in management. To overcome the challenges of the beginning, the entrepreneur is an innovator born.

There is no need to invest millions of dollars or have a technological edge complex to be innovative. Several of the innovations that are simple and familiar technologies or integrate existing platforms. When we look at the IBGE data, though somewhat delayed, we see that small businesses are the biggest innovators in proportion to their bugdet. The proportional rate of innovation of these companies exceeds the efforts of the great.

Sometimes, the management flexibility that these companies have, particularly in terms of their decision making, allows for more daring (or boldness) market. When you have good technology entrepreneurs in their team, this structure is quite interesting to develop solutions and explore new opportunities. Also, the tactic of creating a new small business start at a large (spin-off company) has proven a good strategy for large companies.

However, entrepreneurs start-ups should not forget that one of the critical success factors of their efforts is the proper management of their enterprise. The technology, by itself, does not solve all problems, innovation is ultimately a result – ie the impact on society we need to generate and capture its value.

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If the goal of every company is selling its products or services as more known better. Hardly this goal is achieved without the professional work of a good spread of products / services and especially the brand.

Disclose the company is very important, and as important as the disclosure is in the right place, according to communicate with your target audience and spend the concept of your product / service as expected. The goal of a good job of disclosure is to be in consumers’ minds when they need a product or service with which to work.

And pass the message correctly is a big challenge, as well as being chosen before the competition so much. With all this information and challenges you can imagine how it could harm their brand incorrectly.

The solution?

The selection and hiring an advertising agency. With professionals who know what does. Avoid, escape and suspicion of “adventurers”. Hiring freelancers or students may be interesting for small jobs, but are we safe, for example, to risk our lives in the hands of medical students or lovers of the profession? Of course not, do not risk your business and brand.

Hire professionals in the field, not tempted to do it alone. After all concept, brand, disclosure comes down to graphics software.

Because unfortunately the fierce competition going well. And this is nothing new, but many entrepreneurs still believe they can maintain and market your business without the aid of a professional marketing and advertising.

Some companies even manage to overcome their challenges without a consultation. But the risk is much greater. Without investing in advertising the company could fall into oblivion or spend fortunes on “trial and error.” Without achieving their goals or measure the investment. That is, without having a clear understanding of return on the promotional work.

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There is a metaphor about the importance of accounting as a management tool that compares a company without accounting for a boat lost in the ocean without a compass. I do not know who was the author of this translation, even for already having it read in several articles and books by different authors, but whoever was lucky enough to make that comparison. After all, the market is indeed an ocean (and quite stormy tell by the way) and the company will never know what direction to go without the “compass” of accounting information.

Depending on the profile of the reader, I hope, has closely followed the text, I would have two different ways to complete it, so I beg leave to textual rules to give this article not only one but two different conclusions:

1 – For readers entrepreneurs: Easy! Even if your company does not have a management accounting system to provide you with information for making decisions, there is no reason to despair. Contact your accountant and tell him you want to adopt an accounting model focused on the supply and management needs not only to meet the Treasury. If you could build your project without this information, imagine how your business will grow if it starts to use the managerial accounting in support of their management!

2 – For readers accountants: It’s time to resume accounts that we were still taught at the academy and perfected by experience. We’ll pull on micro and small enterprises the true function of our work, our role as information providers. Surely it is important to meet the requirements of Internal Revenue (especially in a country with such a famine as our tax), but keep in mind that we can add more value to the company providing basic tutorial through information generated by the statements and reports to suit user who want to achieve. Get to work!

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For academics and practitioners, however, that word takes on a still broader sense, also becoming a synonym or even a “pet name” for accounting science, science whose objective is to study the heritage of entities and intended to turn data into information useful for decision making of its users, whether internal or external.

It happens, so sorry, this goal so well defined by the great masters of accounting theory ends, in practice, entering into conflict with a reality where the accounting becomes a mere instrument to satisfy tax requirements, especially in micro and small businesses.

While in most developed countries considered the information generated by accounting by small companies are facing the entrepreneur, we can see a framework in which accounting procedures are performed almost exclusively for accountability with the IRS. Often the information generated for the external user in question does not even correspond with economic reality, aiming to relieve the company of illegally tax obligations.

The question is: How can an entrepreneur make decisions without knowledge of their real assets, financial and economic? The answer, dear reader, is very simple: He can not, at least not efficiently.

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Keys to success in business can be defined as knowledge, elements or actions that may allow them to succeed in a business and, in many cases can be considered as factors determining the success or failure of it.

Keys to success in business can be defined as knowledge, elements or actions that may allow them to succeed in a business and, in many cases can be considered as factors determining the success or failure of it.

Probably, since we heard some keys to success in business proposed by several authors or entrepreneurs, such as: “the customer is the reason for being,” “well-defined target,” “seek differentiation, etc.

But we will see below, are what we consider the two main keys that will enable us succeed in our business:

1. Provide a valuable commodity

The first key to success in business is to provide a product or service of value to people, ie a product or service that really meets needs, it’s really useful, really helps.

A high-value product can be a product or service that solves a problem in people who improve their quality of life, enabling them to be more efficient in their duties, allowing them to better enjoy certain things.

Probably offer a new product of its kind today is somewhat complicated, so in case of competition, the secret is to offer a product of value for people, but also offer something different, give something else This higher profits, is more effective than the product or service from the competition.

2. Reach as many people as possible

We offer a high value product for people, but to really become successful in our business, we must strive to reach as many individuals as possible.

For example, if we have a room for our business, we can only serve a limited number of customers, so if you really want to succeed, we must open more stores, create a chain or a franchise, and reach a large number people.

If we are dedicated to real estate business and if we have a rented property which probably will not get to make lots of money so if we succeed in our business, we lease several properties, for example, by having a all departments.

If we have a training business and teach in a classroom or classroom to a small group of people, probably not win a lot of money so if we want to really succeed, we must try to teach many people at once, eg , in an auditorium to house hundreds of people, training other trainers to teach for us, through Internet, etc..

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